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Your Contacts

Your contacts are the heart of your email marketing — they're the subscribers, leads, and customers you're communicating with. Score CRM gives you everything you need to import, organize, and maintain a healthy contact database.

What You Can Do​

  • Import contacts from CSV files — fast, even with hundreds of thousands of rows
  • Organize contacts into lists — group your audience by campaign, source, or any criteria you choose
  • Add custom data — store any extra information (purchase history, plan type, preferences) and use it to personalize emails and target segments
  • Keep your list clean automatically — bounces, spam complaints, and unsubscribes are handled for you, protecting your sender reputation

How Contacts Work in Score CRM​

Each contact is identified by their email address. When you import the same email more than once (even into different lists), Score CRM recognizes it as the same person and updates their information — no duplicates.

Every contact can have:

  • Basic info — name, phone, city, country
  • A score — a numeric value you can use however you like (lead scoring, engagement rating, etc.)
  • Custom fields — unlimited extra data points like plan_type, signup_date, company, or anything else you track

Where Contacts Fit In​

Your contacts feed into everything else in Score CRM:

  • Lists help you organize contacts into groups
  • Segments let you dynamically filter contacts based on who they are or what they've done
  • Campaigns send emails to your chosen lists and segments
  • Journeys automatically move contacts through multi-step email sequences

Getting Started​

The first step is getting your audience into Score CRM. Head to Importing Contacts to bring in your first CSV file.