Custom Tracking Domain
By default, tracking links in your emails use Score CRM's shared domain. A custom tracking domain replaces that with your own branded subdomain — like track.yourcompany.com.
Why Bother?
| Without Custom Domain | With Custom Domain |
|---|---|
Links show track.scorecrm.com | Links show track.yourcompany.com |
| Shared with other Score CRM users | Exclusively yours |
| If another user sends spam, the shared domain's reputation affects you | Your reputation is your own |
| Some spam filters flag shared tracking domains | Your own domain is more trusted by inbox providers |
Bottom line: It takes 10 minutes to set up and meaningfully improves your deliverability. Do it before you start sending at scale.
Setup (3 Steps)
1. Pick a Subdomain
Choose a subdomain you'll use for tracking. Good options:
track.yourcompany.comclick.yourcompany.comemail.yourcompany.com
Don't use your main domain (yourcompany.com) — always use a subdomain.
2. Add It in Score CRM
- Go to Organization Settings → Tracking Domains
- Click Add Domain
- Enter your subdomain (e.g.,
track.yourcompany.com) - Click Save
Score CRM will show you a CNAME target to point to.
3. Add a DNS Record
At your DNS provider (GoDaddy, Cloudflare, Namecheap, Route53, etc.), add this record:
| Type | Name | Value |
|---|---|---|
| CNAME | track (or whatever subdomain you chose) | The CNAME target shown in Score CRM (e.g., scre.to) |
After saving, Score CRM automatically provisions an SSL certificate for your domain via Cloudflare. This usually takes 5–15 minutes, but DNS propagation can take up to a few hours.
Checking Status
Back in Score CRM, your domain will show one of these statuses:
| Status | What It Means |
|---|---|
| Pending | DNS record found, SSL certificate being provisioned |
| Verified | Everything's working — your emails will use this domain |
| Failed | Something went wrong (see troubleshooting below) |
Once verified, all future campaigns automatically use your custom domain for tracking links. No extra configuration needed.
Troubleshooting
| Problem | Fix |
|---|---|
| Stuck on "Pending" for hours | Double-check your CNAME record is correct. Make sure there's no conflicting A record for the same subdomain. DNS propagation can take up to 48 hours in rare cases. |
| Status shows "Failed" | Usually a DNS misconfiguration. Delete the domain in Score CRM, fix the DNS record, and re-add it. |
| Emails still using old tracking domain | The domain must be in "Verified" status. Check your domain status in Organization Settings. |